I’m having a terrible, splitting headache, and like some of you probably will ask me, I don’t have a hangover, I wished I would have. It would be a lot easier. I’m just worrying too much. So I’d figured, it would be great -since I can’t get to sleep before 01:00- to search for some fun. I’d read a book a few years ago, which explained something about Guerilla Marketing. At first, since I’m not a real
reader, I thought it was a book about Ernesto ‘Che’ Guevara. But never the less: It wasn’t. Not really… It was about some concept-thinking, and how to use the fantasy of people for their own commercials. After a few pages, it bored me, and I putted the book aside. After a few days, I started reading again. And after a few pages, it became clear, how they meant it. I saw some hilarious pictures. For an example: Take this photo. It clearly says enough, don’t it? It’s hard, but true though… Smoke smells, and is quite a nasty habit. I’m a smoker myself, but there were several moments that I tried to quit. Maybe this is the way to quit smoking after all; Smokers smell. Yeah; that’s right. they do…
Another example tells us a story about abuse in the normal life, and that you never can’t tell who’s doing it, simply because you won’t be able to see it, when you’re around. It always happens behind closed doors, and if the woman is stupid enough, she stays with him, out of love. I can’t get that by the way, but they do. Although; some of them.In this add (in a busstop) you can see how they’re trying to make obvious how abuse works. Quite effective and confronting, but it happens every single day… It’s good to think about it… The most funny concept of Guerilla-marketing was another one; nothing to do, with heavy stuff like the two, I’ve earlier mentioned, but still; It’s not about the product, but about the way you present it. It’s about a new coffee-shop (in the Netherlands, these coffee-shops are places where you can do your legal grass by the way…), but they wanted to get the intention, and they did! Splendidly well! Check this one out; its really funny, and the concept is brilliant!
As you can see: It pays off to be funny with adds. The funnier they will be, the more attention you’ll get. And if you do well, the people, like passengers, customers, guests, will be complimenting you on your well-done job. They will remember these ways of advertising, and even make photos of it, to show their relatives and friends. These ways, are the best way to get great attention, sell your product, make people smile, and hopefully, they will scare away a splitting headache as well… Let’s hope so. At least I hope you’ll get your laughs also… For more examples, surf here! There are millions of quite funny examples, and the not so-funny as well, but that depends on your way of humor, I guess… I think it’s the best way of advertising anyway… They should use it more often!
See ya!
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